Tuesday, September 3, 2013

Fallacious Centrum Ad

There's a television ad for Centrum vitamins running right now, and I've watched it a number of times. It touts the CHOICE of Centrum for several landmark studies.

Here's the advertisement.

What the ad does NOT include is factual information about the findings of any of the studies. The audience is led to believe that Centrum must have outperformed the other vitamins. I'd like some feedback on this: How would you use this ad in the classroom? Would it work as an example of misleading statistics?

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